Brand resources
Sparktech Brand Guidelines
Everything you need to represent Sparktech correctly — our official logos, color palette, and typography. These assets are provided for press, partners, and integrations. Please follow the usage rules below and don't modify the assets.
Our Logo
The Sparktech logo pairs the spark mark with the wordmark. The primary logo is designed for dark backgrounds. Where space is limited — avatars, favicons, app icons — use the standalone spark mark.
Clear space & minimum size
Keep clear space around the logo equal to the height of the spark mark on all sides. Never display the primary logo smaller than 120px wide, or the mark smaller than 24px.
Usage rules
- ✓ Use the provided files without alteration.
- ✓ Place the primary logo on dark backgrounds (Deep Charcoal or black).
- ✓ Use the spark mark alone when space is under 120px wide.
- ✕ Don't recolor, stretch, rotate, outline, or add effects to the logo.
- ✕ Don't place the primary (white) wordmark on light backgrounds.
- ✕ Don't redraw the mark or combine it with other logos or text.
Color Palette
Our palette is dark-first: Deep Charcoal grounds every surface, Spark Green carries emphasis and action, and Mist Grey handles supporting text. Click any swatch to copy its HEX value.
Typography
Two typefaces define the Sparktech voice: Aeonik for interface and body copy, and Inter Bold for headlines and emphasis.
Primary typeface
Aeonik Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Body, UI & navigation
Aeonik Regular (400) is used for body copy, buttons, navigation, and supporting text. Licensed from CoType Foundry — third parties should obtain their own license before use.
Headline typeface
Inter Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Headlines & emphasis
Inter Bold (700) is used for headlines and key statements, with Regular (400) and italics as support. Inter is open source and freely available via Google Fonts.
Writing about Sparktech
- ✓ Write the brand name as "Sparktech" — one word, capital S.
- ✓ The legal entity is "Spark Tech Hub Ltd." — use it in legal and compliance contexts only.
- ✕ Don't write "SparkTech Hub", "Spark-tech", or "SPARKTECH" in running copy.
- ✕ Don't use the Sparktech name or logo to imply partnership or endorsement without written approval — contact [email protected] first.